Open Graph Image
The preview image displayed when a URL is shared on social media platforms.
OG images are specified via og:image meta tags. Recommended size is 1200x630 pixels. Dynamic OG images increase engagement by showing relevant, personalized previews for each page or product.
Example1200x630 image showing blog post title and author
Social Card
The preview box displayed when links are shared on social platforms, including image, title, and description.
Social cards combine OG images with title and description metadata. Twitter uses twitter:card tags with similar functionality. Well-designed social cards significantly increase click-through rates on shared links.
ExampleTwitter card showing article preview with custom image